Data Analytics & Data Visualization Consultant
Transforming raw data into clear, actionable insights. 7+ years helping businesses make smarter decisions through powerful dashboards, analytics, and automation.
Industrial engineer with over 7 years of experience in data analytics and visualization. My background spans large consumer goods companies including L'Oreal and Reckitt Benckiser, where I honed my expertise in optimizing and automating business processes, communicating business metrics effectively, and extracting actionable insights from data.
Currently working as a freelance consultant specializing in dashboard development, data analytics, and process automation across multiple industries including Sales, Digital Marketing, and Supply Chain. With over 20 completed freelance projects, I maintain a 4.95/5 rating on Workana and a perfect 5.0/5 on Upwork.
Translating complex datasets into clear business narratives that drive action.
Power BI, Looker Studio, and Excel dashboards tailored to your business needs.
Python, VBA, and Apps Script solutions that save hours of manual work every week.
End-to-end data solutions tailored to your business challenges and goals.
Custom Power BI, Looker Studio, and Excel dashboards for any business domain. Data sources include Excel, Google Sheets, SharePoint, APIs, and Supermetrics.
Business metrics analysis, KPI tracking, pattern identification, and insight generation to address your most pressing business challenges.
Collect, clean, transform, organize, and model data. Automated data pipelines integrating Outlook, SharePoint, Power BI, and other platforms.
Python, VBA, and Google Apps Script solutions to eliminate manual work and repetitive tasks, freeing your team to focus on strategy.
S&OP, demand planning, forecasting, inventory optimization, and market analysis drawn from deep industry expertise at top CPG companies.
Campaign performance dashboards pulling from YouTube, Facebook, Google Ads, and Active Campaign. ROI analysis and attribution modeling.
End-to-end Google BigQuery setup and integration. Data warehousing, query optimization, and seamless connection to your visualization tools.
Automated scrapers using Python, JavaScript, and APIs. Reliable, scheduled data collection from any web source for your analytics needs.
From multinational consumer goods companies to independent consulting.
Builds dashboards using Power BI, Google Data Studio, BigQuery, and SQL. Delivers insights across Sales, Digital Marketing, and Supply Chain. Automates processes using Python, Excel, and Apps Script. Over 20 projects completed with top ratings across Workana and Upwork.
Led S&OP optimization across the organization. Built the entire BI area from scratch, establishing data-driven decision-making processes. Recipient of the "Struggling for Excellence" award. Participated in an AI-powered forecasting project to improve demand accuracy.
Implemented the retail S&OP cycle for the division. Led the Demand Planning BI cell, standardizing reporting and analytics. Developed a forecasting tool that significantly improved demand accuracy across product lines.
Managed international suppliers and procurement processes. Developed a Balanced Scorecard (BSC) tool for performance tracking. Led Supply Chain PDCA initiatives to continuously improve operational efficiency.
Managed media investments and budget tracking for multiple brands. Achieved a 70% reduction in processing time through VBA and SQL automation, transforming manual workflows into streamlined, repeatable processes.
A curated collection of tools, technologies, and domain knowledge cultivated over 7+ years.
A selection of dashboards, automations, and analytics projects delivered for clients worldwide.
Measures sales performance, revenue, and margin by SKU and client. Interactive drill-downs for detailed analysis.
Evaluates inventory health for a hygiene brand. Tracks stock levels, turnover rates, and reorder points.
Customer segmentation, lifetime value analysis, and behavioral insights visualized in an interactive dashboard.
Media performance analytics dashboard tracking campaign reach, engagement, and conversion metrics across channels.
Comprehensive Google Ads analytics built in Looker Studio. Tracks CPC, CTR, conversions, and ROAS in real time.
Seamless Outlook, SharePoint, and Power BI integration. Automated data extraction, transformation, and loading on schedule.
Dashboard with multi-ERP integration pulling data from multiple enterprise systems via API, REST, Python, and SQL.
What clients say about working with me.
Excellent professional, delivered on time with impeccable quality! I am truly very happy with the result and recommend everyone hire her for their projects.
Second time hiring Leticia and just like last time, an exceptional professional.
Leticia was very attentive throughout the entire project, always explaining the steps being developed while addressing all requested adjustments. She clearly masters the tool and has a great aesthetic vision for business. The final result exceeded my expectations.
Your skill and dedication in creating the dashboard exceeded all my expectations. I was genuinely impressed with the attention to detail. Your work is impeccable and I absolutely recommend your services to anyone seeking excellence.
Leticia was very helpful and cared about the proper functioning of the project, which led to a quality delivery of exactly what we wanted. I would recommend her with my eyes closed.
Leticia did a fantastic job! Great communication and quick responses. The dashboards she built turned out great! Looked very modern and professional!
Leticia was amazing. Wholeheartedly recommend her. She is also a patient listener and goes above and beyond to ensure you derive maximum value.
Have a project in mind? Whether you need a dashboard, data analysis, or automation solution, I would love to hear about it.
Send Me a Message